New Year's cards by Ellen Hattie Clapsaddle are probably the least known among her postcard designs. Like it or not, they were competing with Christmas postcards in the USA and European markets, where a large percentage of the population fuses both holidays and opt to buy only one card. While New Year's celebration is mostly limited to one day only, Christmas spans throughout a whole week, so a priority is clear.
Still, Clapsaddle designed dozens of New Year's cards for the Wolf Brothers, selling them in dozens of countries. We'll take a look at some of the most interesting ones, grouped by themes and orientations. All featured cards are in the Public Domain, and you can freely send them to your friends, relatives, and other important people in your life. In fact, you are cordially invited to do so. This way, you'll preserve the legacy of an important artist who inspired many others.
New year, new beginnings, same need for stability and peace. A design with a home or homes is still a popular choice for senders who prefer neutral, peaceful images.
An image of a building is often combined with flowers or other kinds of plants. Something alive brings positive expectations during the winter season. It's also good for creating a contrast, which is always welcome in design.
Holly berries are a traditional part of Christmas decor. Ellen Hattie Clapsaddle used them for her designs as well.
Did you know?
Holly berries are poisonous to humans and most pets, but edible to some animals. They have been used by traditional medicine for centuries.
While red and green dominate Christmas color palettes for over a century, other colors (and flowers) played important roles, too. Especially older New Year's greeting cards often feature anemones, mistletoe, poisentia, and different combinations, which were brought to neighbors as a symbol of new life. When brought by children, the message was even stronger.
Children were favorite subjects in postcard designs for all occasions for most of the commercial history of cards. New Year's greeting cards are no exception.
We have already seen children bringing flowers, but they can also bring light, food, decor, money, symbols of good luck, ...
Don't forget the importance of color red.
An interesting (and collectible) sub-niche is the so-called ethnic cards.
Did you know that greeting cards were not always limited to paper? Old cards, for instance, used all kinds of textiles, too. Even after the absolute domination of paper, the effect of cross-stitch still remained in demand. At least for some time.
We hope you enjoyed this presentation of Elen Clapsaddle's work in the field of New Year's card design. If you would like to expand to another artist, Achille Mauzan's New Year's postcards may be a good start.
Or, if you are really in the mood for exploration, visit a selection of various New Year's greeting cards by different artists.
Don't forget to share your discoveries and have a happy New Year!